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Identifying Market Segments and Targets Multiple Choice Questions and Answers 1 PDF Book Download

Identifying market segments and targets multiple choice questions (MCQs), identifying market segments and targets quiz answers, marketing management test 1 to learn marketing online courses. Bases for segmenting consumer markets MCQs, identifying market segments and targets quiz questions and answers for admission and merit scholarships test. Practice bases for segmenting consumer markets, segmentation marketing, consumer segmentation career test for business analyst certification.

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MCQ on Identifying Market Segments & TargetsQuiz Book Download Test 1

MCQ: According to VALS framework, consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers


MCQ: Young and impulsive people who seek excitement and variety can be best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers


MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension


MCQ: Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression


MCQ: People who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers