Identifying Market Segments and Targets Multiple Choice Questions 1 PDF Download

Learn identifying market segments and targets multiple choice questions (MCQs), marketing management test 1 for online course prep exams. Practice bases for segmenting consumer markets MCQs questions and answers on bases for segmenting consumer markets, segmentation marketing, consumer segmentation for online BBA degree subjective questions.

Free identifying market segments and targets quiz online, study guide has multiple choice question on according to vals framework, consumer's dimension groups having high resources do not include with options thinkers , innovators , achievers and strivers to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn bases for segmenting consumer markets quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Identifying Market Segments and Targets Quiz PDF Download Test 1

MCQ. According to VALS framework, consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ. Young and impulsive people who seek excitement and variety can be best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

C

MCQ. VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ. Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ. People who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

A