Identifying Market Segments and Targets Multiple Choice Questions and Answers 1 PDF Download

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Free online identifying market segments and targets quiz, self-study student guide has multiple choice question on according to vals framework, consumer's dimension groups having high resources do not include with options thinkers , innovators , achievers and strivers for online competitive exams, certifications tests for financial aids, scholarships contests in universities. Study to learn online bases for segmenting consumer markets quiz questions with marketing management MCQs for business analyst certifications and competitive exam preparation.

MCQ on Identifying Market Segments and Targets Quiz PDF Download Test 1

MCQ: According to VALS framework, consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: Young and impulsive people who seek excitement and variety can be best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

C

MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: People who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

A