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Identifying Market Segments and Targets Multiple Choice Questions and Answers 1 PDF Download

Learn identifying market segments and targets multiple choice questions, online BBA marketing management test 1 for e-learning business degree, online marketing courses. Practice bases for segmenting consumer markets multiple choice questions (MCQ), identifying market segments and targets quiz questions and answers. Learn bases for segmenting consumer markets, segmentation marketing, consumer segmentation GMAT test for online content marketing courses distance learning.

Study identifying market segments and targets quiz with multiple choice question (MCQs): according to vals framework, consumer's dimension groups having high resources do not include , for bachelor of business administration and masters in marketing degree course with choices thinkers , innovators , achievers , strivers for online competitive exams, certifications tests for financial aids, scholarships contests in universities. Practice skills assessment test to learn online bases for segmenting consumer markets quiz questions with marketing management MCQs for business analyst certifications and competitive exam preparation.

MCQ on Identifying Market Segments and TargetsQuiz PDF Download Test 1

MCQ: According to VALS framework, consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: Young and impulsive people who seek excitement and variety can be best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

C

MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: People who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

A