Marketing Management Learning Notes and Technology Articles

Identifying Market Segments and Targets Multiple Choice Questions and Answers 1 PDF Download

Identifying market segments and targets multiple choice questions (MCQs), identifying market segments and targets test prep to learn marketing management quiz 1 for business administration free online courses. Learn bases for segmenting consumer markets multiple choice questions (MCQ), identifying market segments and targets quiz questions and answers. Free e-learning bases for segmenting consumer markets, segmentation marketing, consumer segmentation test prep for online content marketing courses distance learning.

Practice identifying market segments and targets career test with multiple choice question: young and impulsive people who seek excitement and variety can be best, for online business majors with options non-innovators, innovators, experiences, non-achievers for masters in business administration. Professional skills assessment test for online learning bases for segmenting consumer markets quiz questions with marketing management MCQs for business analyst certifications and competitive exam preparation.

MCQ on Identifying Market Segments & TargetsQuiz PDF Download Test 1

MCQ: According to VALS framework, consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: Young and impulsive people who seek excitement and variety can be best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

C

MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: People who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

A