BBA Marketing Management MCQs - Chapter 12
Identifying Market Segments and Targets Multiple Choice Questions (MCQ) PDF - 8
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Identifying Market Segments & Targets Questions & Answers PDF Download: MCQ Quiz 8
MCQ 36: The conventional people with concrete beliefs and conservative are called
- non-believers
- believers
- strivers
- non-strivers
MCQ 37: The fun-loving and trendy people whom resources are constrained and limited are classified as
- non-believers
- believers
- strivers
- non-strivers
MCQ 38: The VALS segmentation framework dimension 'consumer resources' is classified as
- the stretch dimension
- the strength dimension
- the horizontal dimension
- the vertical dimension
MCQ 39: When the firm concentrates on serving needs of any specific customer group, it is considered as
- product specialization
- market specialization
- single product concentration
- mass customization
MCQ 40: When any firm sells its market offering too many different market segments, it is classified as
- product specialization
- market specialization
- single product concentration
- mass customization
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Identifying Market Segments & Targets MCQ Book Questions
- Conventional people with concrete beliefs and conservative are called
- Purchases of schools, nursing homes, prisons and
- Techniques involved in promotional pricing are
- Potential and attractive target market are classified as
- Programs designed for customers which is limited
- Demand which is not affected by price