BBA Marketing Management MCQs - Chapter 12

Identifying Market Segments and Targets MCQ (Multiple Choice Questions) PDF - 6

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Free Identifying Market Segments and Targets Multiple Choice Questions (MCQ Quiz) with Answers PDF Download (Identifying Market Segments and Targets MCQ PDF Book), test 6 to learn online BBA Marketing Management Course. Solve Bases for Segmenting Consumer Markets Multiple Choice Questions (MCQs), Identifying Market Segments and Targets quiz with answers PDF to prepare for job interview. Free educational app: Identifying Market Segments and Targets MCQ App Download & e-Book for market targeting, consumer segmentation, targeted marketing career test to learn free online courses.

The MCQ: According to VALS framework, the consumer's dimension groups with lower resources does not include; "Identifying Market Segments and Targets" App Download Android & iOS (Free) with answers survivors, makers, thinkers and believers for marketing certifications online. Practice bases for segmenting consumer markets quiz questions, download Apple Book (Free Sample) for online classes for bachelor's degree in business administration.

Identifying Market Segments & Targets Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: According to VALS framework, the consumer's dimension groups with lower resources does not include

A) makers

B) survivors

C) thinkers

D) believers

MCQ 27: The step of creating storyboard of each segment for testing the profitability of each segment is classified as

A) acid test

B) profitability test

C) product positioning strategy

D) segment attractiveness

MCQ 28: The group of people who are self-sufficient and down-to-earth are considered as

A) non-makers

B) non-destroyers

C) makers

D) destroyers

MCQ 29: The Company is able to respond customers by customizing market offering on one to one basis is classified as

A) mass customization

B) individual empowerment

C) super segments

D) customaries

MCQ 30: The process of creating 'Value Proposition' is considered as

A) segment profitability

B) segment positioning

C) acid test segments

D) marketing mix

BBA Marketing Management Mock Tests

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