BBA Marketing Management MCQs - Chapter 12
Identifying Market Segments and Targets Multiple Choice Questions (MCQs) PDF Download - 5
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The Multiple Choice Question (MCQ Quiz): Consumers who remain loyal to two or three brands are classified as; "Identifying Market Segments and Targets" App Download (Free) with answers switchers, split loyal, shifting loyal and hard-core loyal for bachelors degree online. Solve consumer market segmentation quiz questions, download Google eBook (Free Sample) for best online colleges for business administration.
Identifying Market Segments & Targets Questions & Answers PDF Download: MCQ Quiz 5
MCQ 21: The consumers who remain loyal to two or three brands are classified as
- split loyal
- switchers
- shifting loyal
- hard-core loyal
MCQ 22: The successful and goal oriented people who focus on family and career are classified as
- motivators
- non-motivators
- achievers
- non-thinkers
MCQ 23: The set of segments which share some profitable similarities are classified as
- micro segment
- niche segments
- super segments
- similar segments
MCQ 24: The split loyal can show the company's
- loyalty
- competitor's brands
- strengths
- weaknesses
MCQ 25: The group of people with traditional values and like to buy brands they have already heard is classified as
- non-traditionalist
- traditionalist
- non-enthusiast
- enthusiast
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- When the captive product pricing is used for services then this pricing strategy is classified as
- Factors that affect Company's ability to maintain customer relationships are known as
- 'banking services' and 'hotel services' are examples of
- Products that are bought to be used in conduct of business is called
- Countries having industrial economic structure are
- Segment whose size, purchasing power of customers and profiles of the customers
Identifying Market Segments & Targets MCQ Book Questions
- Successful and goal oriented people who focus on family and career are classified as
- Step of creating storyboard of each segment for testing the profitability of
- Passive people who are very concerned about their favorite brands are considered as
- Fun-loving and trendy people whom resources are constrained and limited are classified as
- Individual marketing is also called
- Marketing strategy in which the firm with superior image and sales to