BBA Marketing Management MCQs - Chapter 12

Identifying Market Segments and Targets Quiz Questions and Answers PDF - 3

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Identifying Market Segments & Targets Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as

A) segment identification

B) segment attractiveness

C) solution based segmentation

D) need based segmentation

MCQ 12: The people, who favors stylish products and have limited income are classified as

A) strivers

B) non-strivers

C) non-believers

D) believers

MCQ 13: The differentiated marketing in comparison of undifferentiated marketing creates

A) more total sales

B) less total sales

C) less total cost

D) more total purchases

MCQ 14: The process of determining profitability of each segment is classified as

A) segment profitability

B) segment positioning

C) acid test segments

D) marketing mix

MCQ 15: The marketing strategy in which a firm sells different segments and offers different product is classified as

A) individual marketing

B) differentiated marketing

C) mass marketing

D) niche marketing

BBA Marketing Management Mock Tests

Product Strategy Setting MCQs

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Developing Marketing Strategies and Plans MCQs

Analyzing Consumer Markets MCQs

Developing Pricing Strategies MCQs

Creating Brand Equity MCQs

Conducting Marketing Research MCQs

Integrated Marketing Channels MCQs

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