BBA: Management Courses

Chapter 12: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 12

Identifying Market Segments and Targets MCQ (Multiple Choice Questions) PDF - 10

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Identifying Market Segments & Targets Questions & Answers PDF Download: MCQ Quiz 10

MCQ 46: The grouping of customer's on the basis of similar needs in solving specific problem is considered as

A) solution based segmentation
B) need based segmentation
C) segment identification
D) segment attractiveness

MCQ 47: The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as

A) differentiated marketing
B) undifferentiated marketing
C) mass marketing
D) both A and C

MCQ 48: When all the customers have same preferences, the marketing strategy is classified as

A) mass marketing
B) niche marketing
C) individual marketing
D) profitability marketing

MCQ 49: The effective segmentation criteria does not include

A) measureable
B) accessible and substantial
C) actionable and differential
D) loyalty and switching patterns

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Identifying Market Segments & Targets App (Android & iOS)

Identifying Market Segments & Targets App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)