Chapter 12: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 12
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MCQ 46: The grouping of customer's on the basis of similar needs in solving specific problem is considered as
MCQ 47: The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as
MCQ 48: When all the customers have same preferences, the marketing strategy is classified as
MCQ 49: The effective segmentation criteria does not include
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