Identifying Market Segments and Targets Multiple Choice Questions and Answers PDF eBook Download
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MCQs on Identifying Market Segments & Targets PDF eBook Download Quiz 1
MCQ: According to VALS framework, the consumer's dimension groups having high resources do not include
MCQ: The young and impulsive people who seek excitement and variety can be the best
MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as
- the horizontal dimension
- the vertical dimension
- the stretch dimension
- the strength dimension
MCQ: The consumer's primary motivation does not include
MCQ: The people who seek products with functional or practical purposes are considered as