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Identifying Market Segments and Targets Multiple Choice Questions 1 PDF eBook Download

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MCQs on Identifying Market Segments & Targets PDF eBook Download Test 1

MCQ: According to VALS framework, consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: Young and impulsive people who seek excitement and variety can be best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

C

MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: People who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

A