Identifying Market Segments and Targets Multiple Choice Questions and Answers 1 PDF Book Download
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MCQs on Identifying Market Segments & Targets PDF Book Download Test 1
MCQ: According to VALS framework, consumer's dimension groups having high resources do not include
MCQ: Young and impulsive people who seek excitement and variety can be best
MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as
- the horizontal dimension
- the vertical dimension
- the stretch dimension
- the strength dimension
MCQ: Consumer's primary motivation does not include
MCQ: People who seek products with functional or practical purposes are considered as