BBA Marketing Management MCQs - Chapter 11

Developing Pricing Strategies Quiz Questions and Answers PDF - 3

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Developing Pricing Strategies Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as

A) markup pricing

B) target return pricing

C) target return costing

D) markup costing

MCQ 12: The first step in the procedure of setting the price is to

A) analyzing prices of competitor's

B) estimating costs

C) determining demand

D) select pricing objective

MCQ 13: The price cutting technique leads to various possible traps including

A) price-war traps

B) shallow-pockets traps

C) low-quality traps

D) all of above

MCQ 14: The price increasing technique in which customers are asked to pay today's price as well as inflation increased before delivery of goods is classified as

A) escalator clauses

B) reduction of discounts

C) unbundling

D) delayed quotation pricing

MCQ 15: The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as

A) season pricing

B) emergency pricing

C) channel pricing

D) time pricing

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