BBA Marketing Management MCQs - Chapter 11

Developing Pricing Strategies Multiple Choice Questions (MCQ) PDF - 14

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Developing Pricing Strategies Questions & Answers PDF Download: MCQ Quiz 14

MCQ 66: The pricing objective of company who is plagued with intense competition and overcapacity is

maximum market skimming
maximum market share
maximum current profit
survival

MCQ 67: The sum of variable costs and fixed costs is classified as

fixed costs
total costs
augmented costs
variable costs

MCQ 68: The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as

non-predatory pricing
predatory pricing
descriptive pricing
augmented pricing

MCQ 69: The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as

offset
buy back arrangement
barter
compensation deal

MCQ 70: The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of

location pricing
channel pricing
customer segment pricing
product-form pricing

BBA Marketing Management Mock Tests

Developing Pricing Strategies MCQs

Analyzing Business Markets MCQs

Developing Marketing Strategies and Plans MCQs

Crafting Brand Positioning MCQs

Competitive Dynamics MCQs

Collecting Information and Forecasting Demand MCQs

Identifying Market Segments and Targets MCQs

Designing and Managing Services MCQs

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