Marketing Management Learning Notes and Technology Articles

Developing Marketing Strategies and Plans Multiple Choice Questions and Answers 1 PDF Book Download

Developing marketing strategies and plans multiple choice questions (MCQs), developing marketing strategies and plans test prep to learn marketing management quiz 1 for business administration free online courses. Learn corporate and division strategic planning multiple choice questions (MCQ), developing marketing strategies and plans quiz questions and answers. Free e-learning tutorial on corporate and division strategic planning, business unit strategic planning, marketing and customer value test prep for online vector marketing courses distance learning.

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MCQ on Developing Marketing Strategies & PlansQuiz Book Download Test 1

MCQ: Business can be defined in dimensions of

  1. customer groups
  2. customer needs
  3. technology
  4. all of the above

D

MCQ: Design strategy of business includes

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of the above

D

MCQ: First phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

A

MCQ: Organizational division which makes decision on amount of available resources is part of

  1. corporate level
  2. division level
  3. business unit
  4. decision level

A

MCQ: Plausible representation of possible future based on assumptions is called

  1. scenario analysis
  2. market analysis
  3. segmentation analysis
  4. targeted factors

A