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Developing Marketing Strategies and Plans Multiple Choice Questions 1 PDF Download

Learn developing marketing strategies and plans multiple choice questions (MCQs), marketing management test 1 for online course prep exams. Practice corporate and division strategic planning MCQs questions and answers on corporate and division strategic planning, business unit strategic planning, marketing and customer value for online marketing strategies for business course test.

Free developing marketing strategies and plans quiz online, study guide has multiple choice question on business can be defined in dimensions of with options customer needs, customer groups, technology and all of the above to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn corporate and division strategic planning quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Developing Marketing Strategies and Plans Quiz PDF Download Test 1

MCQ. Business can be defined in dimensions of

  1. customer groups
  2. customer needs
  3. technology
  4. all of the above

D

MCQ. Design strategy of business includes

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of the above

D

MCQ. First phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

A

MCQ. Organizational division which makes decision on amount of available resources is part of

  1. corporate level
  2. division level
  3. business unit
  4. decision level

A

MCQ. Plausible representation of possible future based on assumptions is called

  1. scenario analysis
  2. market analysis
  3. segmentation analysis
  4. targeted factors

A