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Developing Marketing Strategies and Plans Multiple Choice Questions and Answers 1 PDF Book Download

Developing marketing strategies and plans MCQs, developing marketing strategies and plans quiz answers, marketing management test 1 to learn online marketing courses. Corporate and division strategic planning multiple choice questions (MCQ), developing marketing strategies and plans quiz questions and answers for admission and scholarships exams. Practice corporate and division strategic planning, business unit strategic planning, marketing and customer value test prep, assessment test for business analytics certifications.

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MCQ on Developing Marketing Strategies & PlansQuiz Book Download Test 1

MCQ: Business can be defined in dimensions of

  1. customer groups
  2. customer needs
  3. technology
  4. all of the above

D

MCQ: Design strategy of business includes

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of the above

D

MCQ: First phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

A

MCQ: Organizational division which makes decision on amount of available resources is part of

  1. corporate level
  2. division level
  3. business unit
  4. decision level

A

MCQ: Plausible representation of possible future based on assumptions is called

  1. scenario analysis
  2. market analysis
  3. segmentation analysis
  4. targeted factors

A