BBA Marketing Management MCQs - Chapter 10
Developing Marketing Strategies and Plans MCQ (Multiple Choice Questions) PDF - 2
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The MCQ: Strategies such as vertical and horizontal integration are classified as; "Developing Marketing Strategies and Plans" App Download Android & iOS (Free) with answers disintegrative growth, integrative growth, extensive growth and intensive growth for bachelors degree in marketing online. Practice corporate and division strategic planning quiz questions, download Apple Book (Free Sample) for online bachelor's degree in business management.
Developing Marketing Strategies & Plans Questions & Answers PDF Download: MCQ Quiz 2
MCQ 6: The strategies such as vertical and horizontal integration are classified as
- integrative growth
- disintegrative growth
- extensive growth
- intensive growth
MCQ 7: A tool or process used to create more value for the customer is
- value chain
- delivery network
- supply chain
- value delivery network
MCQ 8: An area that company can profitably satisfies according to buyer's needs is called
- marketing opportunity
- production opportunity
- new market
- new customers
MCQ 9: When good opportunities exist outside the present business, this is called
- extensive growth
- integrative growth
- diversification growth
- downsizing the business
MCQ 10: The activities in researching and developing with high quality is the part of
- the customer acquisition process
- the new-offering process
- the product-sensing process
- the fulfill management process
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Loss in sales because of poor quality raw materials have been used
- Approach of message execution which follows format of style, tone, words and
- As soon as the ideas are shortlisted, the best idea leads to development of
- Social class who rely on relatives for assistance in trouble times and economic support considered as
- 'Fit and Polish' consumers seek benefits balance between function and style is an example of
- Pricing strategy whose steps are setup between different lines of product offered
Developing Marketing Strategies & Plans MCQ Book Questions
- An instrument for directing and coordinating the whole market effort is called as
- When a firm offers logistical services for some other company's product, it is said to be
- When two companies join hands to market new or complementary products, it is best classified as
- All the activities that define the target markets and potential customer's is the part of
- 'diversification strategy' is used to gain market share in
- Company's core business process includes