BBA Marketing Management MCQs - Chapter 9

Designing and Managing Services MCQ (Multiple Choice Questions) PDF - 6

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Designing & Managing Services Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The routine work of pricing, distribution and promotion of services to the customers is classified as

A) descriptive marketing

B) interactive marketing

C) internal marketing

D) external marketing

MCQ 27: The marketing done by motivating and training of employees for differential customer services is classified as

A) interactive marketing

B) internal marketing

C) external marketing

D) descriptive marketing

MCQ 28: To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of

A) demand side

B) supply side

C) complementary side

D) descriptive side

BBA Marketing Management Mock Tests

Identifying Market Segments and Targets MCQs

Conducting Marketing Research MCQs

Developing Pricing Strategies MCQs

Analyzing Consumer Markets MCQs

Creating Long-term Loyalty Relationships MCQs

Creating Brand Equity MCQs

Collecting Information and Forecasting Demand MCQs

Developing Marketing Strategies and Plans MCQs

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