BBA Marketing Management MCQs - Chapter 9

Designing and Managing Services Trivia Questions and Answers PDF - 4

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Designing & Managing Services Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The churches, museums and charities are examples of the services of

government sector
private non-profit sector
manufacturing sector
business sector

MCQ 17: The characteristics of services include

variability and inseparability
intangibility
perishability
all of the above

MCQ 18: According to categories of services mix, and the products that have no accompanying services are classified as

tangible goods with accompanying services
pure tangible goods
pure services
major service with minor goods

MCQ 19: Considering the categories of services mix, the meal of restaurant is classified as example of

pure services
major service with minor goods
tangible goods with accompanying services
pure tangible goods

MCQ 20: The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as

minor qualities
search qualities
credence qualities
experience qualities

BBA Marketing Management Mock Tests

Integrated Marketing Channels MCQs

Identifying Market Segments and Targets MCQs

Developing Marketing Strategies and Plans MCQs

Designing and Managing Services MCQs

Developing Pricing Strategies MCQs

Product Strategy Setting MCQs

Collecting Information and Forecasting Demand MCQs

Creating Long-term Loyalty Relationships MCQs

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