BBA Marketing Management MCQs - Chapter 9

Designing and Managing Services MCQ (Multiple Choice Questions) PDF - 2

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Designing & Managing Services Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The kind of qualities that buyers used to evaluate before purchasing the product are classified as

search qualities
credence qualities
experience qualities
minor qualities

MCQ 7: The services such as repair and installation services are classified as

empathy services
value-augmenting services
facilitating services
assurance services

MCQ 8: According to service quality model, the ability to provide the service accurately and dependably is classified as

empathy
reliability
responsiveness
assurance

MCQ 9: The marketing which describes the skills to serve the clients is classified as

interactive marketing
internal marketing
external marketing
descriptive marketing

MCQ 10: The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate

purchase cycle cost
cost of responsiveness
life cycle cost
assurance cost

BBA Marketing Management Mock Tests

Developing Marketing Strategies and Plans MCQs

Designing and Managing Services MCQs

Analyzing Business Markets MCQs

Developing Pricing Strategies MCQs

Product Strategy Setting MCQs

Collecting Information and Forecasting Demand MCQs

Creating Brand Equity MCQs

Conducting Marketing Research MCQs

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