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Creating Long-term Loyalty Relationships Multiple Choice Questions 1 PDF eBook Download

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MCQs on Creating Long-term Loyalty Relationships PDF eBook Download Test 1

MCQ: Regular customers of company's products are rewarded by designed programs, are classified as

  1. customer's program
  2. frequency programs
  3. distribution programs
  4. None of above


MCQ: A persons feeling of pleasure which results in products performance that match expectations is called

  1. satisfaction
  2. dissatisfaction
  3. distinctive proposition
  4. superior value


MCQ: Marketing messages that are based to respect consumer's wishes and willingness is classified as

  1. permission marketing
  2. supplier marketing
  3. customer specified marketing
  4. activity marketing


MCQ: Second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits


MCQ: Collection of individual customer comprehensive information which is accessible and actionable is classified as

  1. company database
  2. individual database
  3. customer database
  4. detailed database