BBA Marketing Management MCQs - Chapter 7

Creating Brand Equity Multiple Choice Questions (MCQ) PDF - 4

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Creating Brand Equity Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The goal of customer relationship management is to produce

A) medium customer equity

B) high customer equity

C) low customer equity

D) equity portfolio

MCQ 17: The measurement of current brand position in the previous years is considered as

A) brand audits

B) extract brands

C) bait brands

D) retained brands

MCQ 18: The brand element 'building brand' does not include

A) adaptable

B) memorable

C) meaningful

D) likeable

MCQ 19: The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

A) visualization

B) acquisition

C) add-on spending

D) retention

MCQ 20: The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

A) brand audit

B) brand tracking

C) brand valuation

D) brand evaluation

BBA Marketing Management Mock Tests

Competitive Dynamics MCQs

Developing Marketing Strategies and Plans MCQs

Identifying Market Segments and Targets MCQs

Developing Pricing Strategies MCQs

Integrated Marketing Channels MCQs

Designing and Managing Services MCQs

Analyzing Business Markets MCQs

Crafting Brand Positioning MCQs

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