Chapter 7: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 7
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MCQ 11: The specialized community of employees' whose activities are focused around the brand is classified as
MCQ 12: The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as
MCQ 13: The strategy of using individual family brand names is referred as
MCQ 14: The market multiplier includes
MCQ 15: In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as
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