Crafting Brand Positioning Multiple Choice Questions 1 PDF Download

Learn crafting brand positioning multiple choice questions (MCQs), marketing management test 1 for online course prep exams. Practice developing brand positioning MCQs questions and answers on developing brand positioning, brand association for undergraduate business degree preparation.

Free crafting brand positioning quiz online, study guide has multiple choice question on in brand mantra, process of defining category and setting brand boundaries is classified in dimension of with options inspiration, communication, simplifying and straddling to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn developing brand positioning quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Crafting Brand Positioning Quiz PDF Download Test 1

MCQ. In brand mantra, process of defining category and setting brand boundaries is classified in dimension of

  1. communication
  2. inspiration
  3. simplifying
  4. straddling

A

MCQ. A company can create differentiation for its product with help of

  1. channel differentiation
  2. image differentiation
  3. employee differentiation
  4. all of the above

D

MCQ. A company's ability to perform in more than one way, but competitor?s cannot match is classified as

  1. comparative advantage
  2. competitive advantage
  3. announcing advantage
  4. relying advantage

B

MCQ. Brand association which can be made with personal relevance is classified as

  1. differentiability
  2. feasibility
  3. desirability
  4. deliverability

C

MCQ. Brand attributes associations that are not unique but similar to some other brands are classified as

  1. points of disparity
  2. points of parity
  3. points of difference
  4. similar attributes

B