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Crafting Brand Positioning Multiple Choice Questions and Answers 1 PDF Book Download

Crafting brand positioning multiple choice questions (MCQs), crafting brand positioning test prep to learn marketing management quiz 1 for business administration free online courses. Learn developing brand positioning multiple choice questions (MCQ), crafting brand positioning quiz questions and answers. Free e-learning tutorial on developing brand positioning, brand association test prep for online social marketing courses distance learning.

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MCQ on Crafting Brand PositioningQuiz Book Download Test 1

MCQ: In brand mantra, process of defining category and setting brand boundaries is classified in dimension of

  1. communication
  2. inspiration
  3. simplifying
  4. straddling

A

MCQ: A company can create differentiation for its product with help of

  1. channel differentiation
  2. image differentiation
  3. employee differentiation
  4. all of the above

D

MCQ: A company's ability to perform in more than one way, but competitor?s cannot match is classified as

  1. comparative advantage
  2. competitive advantage
  3. announcing advantage
  4. relying advantage

B

MCQ: Brand association which can be made with personal relevance is classified as

  1. differentiability
  2. feasibility
  3. desirability
  4. deliverability

C

MCQ: Brand attributes associations that are not unique but similar to some other brands are classified as

  1. points of disparity
  2. points of parity
  3. points of difference
  4. similar attributes

B