BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Multiple Choice Questions PDF Download - 5

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Crafting Brand Positioning Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The attributes or benefits associated to overcome the customer's perceived weakness are classified as

A) desirable points of parity

B) comparative points of difference

C) competitive points of parity

D) category points of parity

MCQ 22: The brand association which can be made because of internal resources and feasible commitment is classified as

A) desirability

B) deliverability

C) differentiability

D) feasibility

MCQ 23: The brand association which can be made superior and distinctive relevance to competitor's is classified as

A) desirability

B) deliverability

C) differentiability

D) feasibility

MCQ 24: The product or set of product which functions are close substitutes is classified as

A) competitive membership

B) category membership

C) position membership

D) target membership

MCQ 25: The benefits or characteristics that customers strongly attribute with the brand are considered as

A) points of association

B) points of differences

C) points of references

D) points of positioning

BBA Marketing Management Mock Tests

Product Strategy Setting MCQs

Analyzing Consumer Markets MCQs

Analyzing Business Markets MCQs

Creating Brand Equity MCQs

Developing Pricing Strategies MCQs

Integrated Marketing Channels MCQs

Competitive Dynamics MCQs

Conducting Marketing Research MCQs

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