BBA: Management Courses

Chapter 6: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Multiple Choice Questions (MCQ) PDF - 4

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Crafting Brand Positioning Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The act of designing firm's offers and to occupy distinct place is considered as

A) segmenting
B) targeting
C) positioning
D) extract target

MCQ 17: The dimension points of parity includes

A) category points of parity
B) desirable points of parity
C) feasible points of parity
D) deliverable points of parity

MCQ 18: If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as

A) services differentiation
B) faster differentiation
C) leverage differentiation
D) comparative differentiation

MCQ 19: The three main ways to convey brand's category membership are classified as

A) announcing category benefits
B) comparing to examples
C) relying product description
D) all of the above

MCQ 20: If the points of parity and points of difference are not credible of both categories then the brand is

A) legitimate player
B) not legitimate player
C) straddle player
D) category point of difference

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Crafting Brand Positioning App (Android & iOS)

Crafting Brand Positioning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)