Chapter 6: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 6
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MCQ 11: The compelling images which appeal the customer's psychological needs is considered as
MCQ 12: The attributes that are valued by the customers are classified as
MCQ 13: The brand which competes with others and focuses on competitive analysis is best classified as
MCQ 14: The benefits that customer's views are essential to credible market offering are classified as
MCQ 15: The branding is based on deep metaphors that are connected to associations, memories and stories are classified as
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