Conducting Marketing Research Multiple Choice Questions 1 PDF Download

Learn conducting marketing research multiple choice questions (MCQs), marketing management test 1 for online course prep exams. Practice total customer satisfaction MCQs questions and answers on total customer satisfaction, marketing research process for online business bachelors degree tests.

Free conducting marketing research quiz online, study guide has multiple choice question on in marketing, 'relative employee satisfaction' is best classified as with options perceived metrics, internal marketing metrics, quality metrics and loyalty metrics to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn total customer satisfaction quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Conducting Marketing Research Quiz PDF Download Test 1

MCQ. In marketing, 'Relative Employee Satisfaction' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics


MCQ. Type of research in which finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research


MCQ. First step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both A and B


MCQ. In sampling plan, question 'To whom should we survey?' is part of

  1. sampling size
  2. sampling procedure
  3. sampling unit
  4. sampling scale


MCQ. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system
  2. sampling decision support system
  3. planning support system
  4. marketing support system