BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research MCQ (Multiple Choice Questions) PDF - 6

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Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The technique that helps the researchers to explore customer's perceptions about product and brand is called

A) open-ended questionnaire

B) close-ended questionnaire

C) quantitative measures

D) qualitative measures

MCQ 27: In sampling plan, the question 'how many people the Company should survey' is the part of

A) sampling size

B) sampling unit

C) sampling scale

D) sampling procedure

MCQ 28: The research type in which the researchers can collect data by observing the relevant factors is called

A) demographic research

B) psychographic research

C) ethnographic research

D) observational research

MCQ 29: The 'awareness of goals' is best classified as

A) internal marketing metrics

B) perceived metrics

C) quality metrics

D) loyalty metrics

MCQ 30: The unstructured technique that allows a possible range of responses is classified as

A) quantitative measures

B) qualitative measures

C) open-ended questionnaire

D) close-ended questionnaire

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