BBA: Management Courses

Chapter 5: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research Quiz Questions and Answers PDF - 3

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Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: A company's survey to access people's knowledge, preferences and beliefs are classified as

A) survey research
B) focus group researcher
C) ethnographic research
D) observational research

MCQ 12: In marketing metrics, the 'willingness to change' is best classified as

A) quality metrics
B) loyalty metrics
C) internal marketing metrics
D) perceived metrics

MCQ 13: The technique of asking respondents for completing presented sentences is said to be

A) completely unstructured
B) word association
C) sentence completion
D) thematic appreciation test

MCQ 14: The 'consumer's satisfaction' level is classified as

A) unit metrics
B) procedural metrics
C) marketing external metrics
D) sampling metrics

MCQ 15: The collection of data through primary and secondary data sources is classified as

A) data sources
B) observational research
C) objective research
D) applied research

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Conducting Marketing Research App (Android & iOS)

Conducting Marketing Research App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)