BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research MCQ (Multiple Choice Questions) PDF - 14

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Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 14

MCQ 66: The close-ended question in which each question have two possible answers are

A) dichotomous

B) multiple choice

C) Likert scale

D) semantic differential

MCQ 67: When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as

A) focus group

B) group discussion

C) demographically selected group

D) psycho graphically selected group

MCQ 68: The type of question in which a respondent can answer in unlimited ways is classified as

A) completely unstructured

B) word association

C) sentence completion

D) story completion

MCQ 69: The questions in questionnaire that allow respondent's to express their own thoughts and words are called

A) open -ended questions

B) close-ended questions

C) stratified sampling

D) rating scale

MCQ 70: The external marketing metrics consist of

A) perceived quality and awareness

B) customer loyalty and retention

C) freedom to fall

D) both A and B

BBA Marketing Management Mock Tests

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