BBA Marketing Management MCQs - Chapter 5
Conducting Marketing Research Multiple Choice Questions (MCQs) PDF Download - 1
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The Multiple Choice Question (MCQ Quiz): In marketing, the 'Relative Employee Satisfaction' is best classified as; "Conducting Marketing Research" App Download (Free) with answers perceived metrics, internal marketing metrics, quality metrics and loyalty metrics for online MBA marketing programs. Solve total customer satisfaction quiz questions, download Google eBook (Free Sample) to learn online certificate courses.
Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 1
MCQ 1: In marketing, the 'Relative Employee Satisfaction' is best classified as
- internal marketing metrics
- perceived metrics
- quality metrics
- loyalty metrics
MCQ 2: The type of research in which the finders use tools from social sciences disciplines is called
- ethnographic research
- demographic research
- psychographic research
- geographical research
MCQ 3: The first step in marketing research process is to
- define problem
- stating research objectives
- deciding research approach
- both A and B
MCQ 4: In sampling plan, the question 'To whom should we survey?' is the part of
- sampling size
- sampling procedure
- sampling unit
- sampling scale
MCQ 5: A coordinate collection of procedures, data, systems with supporting hardware and software is defined as
- marketing decision support system
- sampling decision support system
- planning support system
- marketing support system
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
- Toyota Corporation which produces several different brands of cars is an example of
- Royal Caribbean hotel chain which targets families and high energy couples is an example of
- Way of designing international channels to manage entire supply chain which leads
- Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
- A company's microenvironment, the ' customer markets' are of
Conducting Marketing Research MCQ Book Questions
- Research is designed to study causes and effects relationships and eliminating competing explanations is called
- In marketing metrics, the 'willingness to change' is best classified as
- An analysis of long term marketing impacts through measuring brand equity is called
- Technique in which respondents are presented with a picture and to write
- In sampling plan, the question 'how many people the Company should survey' is the part of
- Fourth step in the marketing research process is