BBA Marketing Management MCQs - Chapter 4

Competitive Dynamics Multiple Choice Questions (MCQ) PDF - 4

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Competitive Dynamics Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The marketer who looks forward for the customer's needs in near future is classified as

A) creative marketers

B) market driven marketers

C) responsive marketers

D) anticipative marketers

MCQ 17: The defense in which market leader attacks and hits the others flank is classified as

A) counteroffensive defense

B) preemptive defense

C) offensive defense

D) position defense

MCQ 18: The marketing strategy in which the firm focuses on underlying generic need from current product is classified as

A) market diversification

B) market stretching

C) market broadening

D) market defense

MCQ 19: The marketer who discovers the customer solutions which they do not offer is considered as

A) responsive marketers

B) anticipative marketers

C) creative marketers

D) market driven marketers

MCQ 20: The new users are searched in the groups which do not take into considerations, the

A) new-market strategy

B) penetration strategy

C) geographical expansion strategy

D) primal expansion strategy

BBA Marketing Management Mock Tests

Collecting Information and Forecasting Demand MCQs

Crafting Brand Positioning MCQs

Developing Marketing Strategies and Plans MCQs

Designing and Managing Services MCQs

Creating Brand Equity MCQs

Competitive Dynamics MCQs

Conducting Marketing Research MCQs

Creating Long-term Loyalty Relationships MCQs

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