BBA Marketing Management MCQs - Chapter 4

Competitive Dynamics Quiz Questions and Answers PDF - 3

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Competitive Dynamics Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as

A) active firms

B) proactive firms

C) reactive firms

D) responsive firms

MCQ 12: The defense which hits the competitors and keeping off the balance in between is classified as

A) position defense

B) flank defense

C) preemptive defense

D) offensive defense

MCQ 13: The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as

A) encirclement attack

B) flank attack

C) frontal attack

D) resource attack

MCQ 14: The defense strategy in which the leader stretches over new market territories using market diversification is classified as

A) mobile defense

B) static defense

C) stable defense

D) unstable defenses

MCQ 15: The assigning of resources to stronger ones to form the weaker markets are classified as

A) strategic withdrawal

B) planned contraction

C) unplanned withdrawal

D) both A and B

BBA Marketing Management Mock Tests

Conducting Marketing Research MCQs

Creating Brand Equity MCQs

Analyzing Business Markets MCQs

Creating Long-term Loyalty Relationships MCQs

Identifying Market Segments and Targets MCQs

Product Strategy Setting MCQs

Crafting Brand Positioning MCQs

Developing Marketing Strategies and Plans MCQs

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