BBA Marketing Management MCQs - Chapter 3

Collecting Information and Forecasting Demand Quiz Questions and Answers PDF - 3

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Collecting Information & Forecasting Demand Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The market consists of a set of consumers having income, access and interest in a product is called

A) target market

B) penetrated market

C) potential market

D) available market

MCQ 12: The purchase of customer information from outside firms and vendors is classified as

A) marketing intelligence system

B) market information system

C) market development system

D) market record system

MCQ 13: The customer's activity which is often unpredictable and short lived is the best classified as

A) marketing shade

B) short-term marketing wave

C) fad

D) fade

MCQ 14: In a market, the group of consumer's who are currently buying the company's product are classified as

A) target market

B) available market

C) penetrated market

D) potential market

MCQ 15: The demand of market corresponding to the level of industry is called as

A) market forecast

B) demand forecast

C) product forecast

D) market share forecast

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