BBA Marketing Management MCQs - Chapter 1
Analyzing Business Markets Trivia Questions and Answers PDF - 8
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Analyzing Business Markets Questions & Answers PDF Download: MCQ Quiz 8
MCQ 36: The process through which large organizations identify, choose and evaluate among the range of brands is classified as
- small buying
- procedure buying
- organizational buying
- large buying
MCQ 37: The individuals who request the need of purchasing something are classified as
- initiators
- users
- influencers
- providers
MCQ 38: The buying mode in which the buyer purchases products or services for the very first time is classified as
- new task
- modified task
- straight task
- in-house task
MCQ 39: The form of undersupply relative to an explicit or implicit contract is classified as
- self-serving
- opportunism
- reduced opportunities
- asset specify
MCQ 40: The individual who shapes product specifications and plays role in negotiation are classified as
- buyers
- suppliers
- approvers
- providers
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Marketing Management MCQs eBook Download
Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Course of sales and profits of a product over its whole life is called
- Research on consumer buying behavior answers
- International markets can be segmented on the basis of factors such as
- According to 'real-win-worth doing' proposition of marketing, checking the fit of product
- Most successful products are those which are
- Lexus targets customer regardless of the country in which they lived -
Analyzing Business Markets MCQ Book Questions
- In new-task buying mode, the business buyer makes the
- Individuals who use the products and initiate defining the product requirements are classified as
- Simple and routine exchanges with moderate level of cooperation and exchange of information is classified as
- Government buying consists of weapons and other communication system is called
- Cost reduction approach states that product components can be redesigned without affecting performance is classified as
- Lexus targets customer regardless of the country in which they lived -