BBA Marketing Management MCQs - Chapter 1

Analyzing Business Markets Multiple Choice Questions PDF Download - 5

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Apps:

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Analyzing Business Markets Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The supplier-buyer relationships are categorized into

A) Four categories

B) Five categories

C) Seven categories

D) Eight categories

MCQ 22: The industries such as agriculture, fisheries, construction and transportation, together up the

A) organization market

B) large markets

C) large buying

D) business market

MCQ 23: The companies shift the ordering responsibility to the specific supplier's in managing systems are classified as

A) vendor managed inventory

B) replenishment programs

C) continuous programs

D) inventory management

MCQ 24: The people having authority to prevent information to reach the deciders and approvers are classified as

A) approvers

B) gatekeepers

C) evaluators

D) initiators

MCQ 25: The companies join together to gain more discounts on volume purchases are classified as

A) barter alliances

B) buying markets

C) buying alliances

D) private exchanges

BBA Marketing Management Mock Tests

Developing Pricing Strategies MCQs

Creating Long-term Loyalty Relationships MCQs

Product Strategy Setting MCQs

Competitive Dynamics MCQs

Creating Brand Equity MCQs

Integrated Marketing Channels MCQs

Developing Marketing Strategies and Plans MCQs

Identifying Market Segments and Targets MCQs

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