Maximizing Customer Lifetime Value MCQs Quiz Online PDF Download

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Marketing management practice test MCQ on a person or company that yields a revenue more than incurred costs of selling and serving is called with options dissatisfaction, superior value, profitable customers and satisfied customers problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning maximizing customer lifetime value quiz with MCQs to practice test questions with answers.

MCQs on Maximizing Customer Lifetime Value Quiz PDF Download

MCQ. A person or company that yields a revenue more than incurred costs of selling and serving is called

  1. dissatisfaction
  2. superior value
  3. profitable customers
  4. satisfied customers

C

MCQ. Customer's lifetime purchases that generate net present value of future profit streams is called

  1. customer lifetime value
  2. customer purchases value
  3. customer cost incurred
  4. customer relationships

A

MCQ. Technique which tries to identify real cost of serving an individual customer is called

  1. activity based accounting
  2. cost based accounting
  3. price based accounting
  4. turnover based accounting

A