Marketing Strategy MCQs Quiz Online PDF Book Download

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MCQ on Marketing StrategyQuiz Book Download

MCQ: An ability to determine marketing strategy to affect customer mind-set is considered as

  1. develop multiplier
  2. program multiplier
  3. market multiplier
  4. customer multiplier

B

MCQ: Marketing strategy in which a firm sells different segments and offers different product is classified as

  1. individual marketing
  2. differentiated marketing
  3. mass marketing
  4. niche marketing

B

MCQ: Attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as

  1. encirclement attack
  2. flank attack
  3. frontal attack
  4. resource attack

A

MCQ: Marketing strategy in which firm with superior image and sales to large number of customers is classified as

  1. differentiated marketing
  2. undifferentiated marketing
  3. mass marketing
  4. both A and C

D

MCQ: When all customers have same preferences, marketing strategy is classified as

  1. mass marketing
  2. niche marketing
  3. individual marketing
  4. profitability marketing

A