Marketing Research Process MCQs Quiz Online PDF Download

Learn marketing research process MCQs, marketing management test for online courses learning and test prep to practice. Conducting marketing research quiz has multiple choice questions (MCQ), marketing research process quiz questions and answers to learn for online marketing strategies for business course test.

Marketing management practice test MCQ on type of research in which finders use tools from social sciences disciplines is called with options ethnographic research, demographic research , psychographic research and geographical research problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning marketing research process quiz with MCQs to practice test questions with answers.

MCQs on Marketing Research Process Quiz PDF Download

MCQ. Type of research in which finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research

A

MCQ. First step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both A and B

D

MCQ. In sampling plan, question 'To whom should we survey?' is part of

  1. sampling size
  2. sampling procedure
  3. sampling unit
  4. sampling scale

C

MCQ. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system
  2. sampling decision support system
  3. planning support system
  4. marketing support system

A

MCQ. Approaches, used to measure marketing productivity are

  1. marketing metrics
  2. marketing mix modelings
  3. marketing equity
  4. both A and B

D