Marketing Research Process MCQs & Quiz Online PDF Book Download

Marketing research process multiple choice questions (MCQs), marketing research process quiz answers to learn online BBA courses for marketing management classes. Conducting marketing research MCQs, marketing research process quiz questions and answers for online schools for business management degree. Learn marketing research process test prep for business analytics certifications.

Learn conducting marketing research MCQ: type of research in which finders use tools from social sciences disciplines is called, with choices ethnographic research, demographic research, psychographic research, and geographical research for online schools for business management degree. Practice merit scholarships assessment test, online learning marketing research process quiz questions for competitive exams in business majors .

MCQs on Marketing Research Process PDF Book Download

MCQ: Type of research in which finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research

A

MCQ: First step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both A and B

D

MCQ: In sampling plan, question 'To whom should we survey?' is part of

  1. sampling size
  2. sampling procedure
  3. sampling unit
  4. sampling scale

C

MCQ: A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system
  2. sampling decision support system
  3. planning support system
  4. marketing support system

A

MCQ: Approaches, used to measure marketing productivity are

  1. marketing metrics
  2. marketing mix modelings
  3. marketing equity
  4. both A and B

D