Marketing and Customer Value MCQs & Quiz Online PDF eBook Download

Marketing and customer value multiple choice questions (MCQs), marketing and customer value quiz answers for online marketing degree programs. Developing marketing strategies and plans MCQs, marketing and customer value quiz questions and answers for bachelor's degree in business. Learn marketing and customer value test prep for online BBA degree.

Learn developing marketing strategies and plans MCQ: first phase of value creation in sequence is, with choices choosing the value, providing the value, communicating the value, and making the superior product for bachelor's degree in business. Practice merit scholarships assessment test, online learning marketing and customer value quiz questions for competitive exams in business majors for business management degree online.

MCQs on Marketing and Customer Value PDF eBook Download

MCQ: First phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

A

MCQ: Organizational division which makes decision on amount of available resources is part of

  1. corporate level
  2. division level
  3. business unit
  4. decision level

A

MCQ: A tool or process used to create more value for customer is

  1. value chain
  2. delivery network
  3. supply chain
  4. value delivery network

A

MCQ: Activities in researching and developing with high quality is part of

  1. the customer acquisition process
  2. the new-offering process
  3. the product-sensing process
  4. the fulfill management process

B

MCQ: An instrument for directing and coordinating whole market effort is called as

  1. marketing plan
  2. business plan
  3. financial plan
  4. corporate plan

A