Marketing and Customer Value MCQs Test Online PDF Book Download

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MCQ on Marketing and Customer ValueQuiz Book Download

MCQ: First phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

A

MCQ: Organizational division which makes decision on amount of available resources is part of

  1. corporate level
  2. division level
  3. business unit
  4. decision level

A

MCQ: A tool or process used to create more value for customer is

  1. value chain
  2. delivery network
  3. supply chain
  4. value delivery network

A

MCQ: Activities in researching and developing with high quality is part of

  1. the customer acquisition process
  2. the new-offering process
  3. the product-sensing process
  4. the fulfill management process

B

MCQ: An instrument for directing and coordinating whole market effort is called as

  1. marketing plan
  2. business plan
  3. financial plan
  4. corporate plan

A