Marketing and Customer Value MCQs Quiz Online PDF Download

Learn marketing and customer value MCQs, marketing management test for online courses learning and test prep to practice. Developing marketing strategies and plans quiz has multiple choice questions (MCQ), marketing and customer value quiz questions and answers to learn for common BBA interview questions.

Marketing management practice test MCQ on first phase of value creation in sequence is with options choosing value, providing value, communicating value and making superior product problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning marketing and customer value quiz with MCQs to practice test questions with answers.

MCQs on Marketing and Customer Value Quiz PDF Download

MCQ. First phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

A

MCQ. Organizational division which makes decision on amount of available resources is part of

  1. corporate level
  2. division level
  3. business unit
  4. decision level

A

MCQ. A tool or process used to create more value for customer is

  1. value chain
  2. delivery network
  3. supply chain
  4. value delivery network

A

MCQ. Activities in researching and developing with high quality is part of

  1. the customer acquisition process
  2. the new-offering process
  3. the product-sensing process
  4. the fulfill management process

B

MCQ. An instrument for directing and coordinating whole market effort is called as

  1. marketing plan
  2. business plan
  3. financial plan
  4. corporate plan

A