Marketing and Customer Value Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The first phase of value creation in sequence is

1. choosing the value
2. providing the value
3. communicating the value
4. making the superior product

MCQ 2: The organizational division which makes the decision on the amount of available resources is the part of

1. corporate level
2. division level
3. business unit
4. decision level

MCQ 3: A tool or process used to create more value for the customer is

1. value chain
2. delivery network
3. supply chain
4. value delivery network

MCQ 4: The activities in researching and developing with high quality is the part of

1. the customer acquisition process
2. the new-offering process
3. the product-sensing process
4. the fulfill management process

MCQ 5: An instrument for directing and coordinating the whole market effort is called as

1. marketing plan
2. business plan
3. financial plan
4. corporate plan