Market Targeting MCQs Quiz Online PDF Download

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MCQs on Market TargetingQuiz PDF Download

MCQ: Five forces model of Michael Porter determines attractiveness in long-run does not include

  1. threat of new entrants
  2. threat of rivalry
  3. threat of substitute products
  4. opportunity to alliance

D

MCQ: Process of determining distinct segments profitability on basis of lifestyles and demographics is classified as

  1. segment identification
  2. segment attractiveness
  3. solution based segmentation
  4. need based segmentation

A

MCQ: Differentiated marketing in comparison of undifferentiated marketing creates

  1. more total sales
  2. less total sales
  3. less total cost
  4. more total purchases

A

MCQ: Process of determining profitability of each segment is classified as

  1. segment profitability
  2. segment positioning
  3. acid test segments
  4. marketing mix

A

MCQ: Set of segments which share some profitable similarities are classified as

  1. micro segment
  2. niche segments
  3. super segments
  4. similar segments

C