Market Targeting MCQs Quiz Online PDF Download

Learn market targeting MCQs, marketing management test for online courses learning and test prep to practice. Identifying market segments and targets quiz has multiple choice questions (MCQ), market targeting quiz questions and answers to learn for online marketing management tools exam test.

Marketing management practice test MCQ on five forces model of michael porter determines attractiveness in long-run does not include with options threat of new entrants, threat of rivalry, threat of substitute products and opportunity to alliance problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning market targeting quiz with MCQs to practice test questions with answers.

MCQs on Market Targeting Quiz PDF Download

MCQ. Five forces model of Michael Porter determines attractiveness in long-run does not include

  1. threat of new entrants
  2. threat of rivalry
  3. threat of substitute products
  4. opportunity to alliance

D

MCQ. Process of determining distinct segments profitability on basis of lifestyles and demographics is classified as

  1. segment identification
  2. segment attractiveness
  3. solution based segmentation
  4. need based segmentation

A

MCQ. Differentiated marketing in comparison of undifferentiated marketing creates

  1. more total sales
  2. less total sales
  3. less total cost
  4. more total purchases

A

MCQ. Process of determining profitability of each segment is classified as

  1. segment profitability
  2. segment positioning
  3. acid test segments
  4. marketing mix

A

MCQ. Set of segments which share some profitable similarities are classified as

  1. micro segment
  2. niche segments
  3. super segments
  4. similar segments

C