Forecasting and Demand Measurement MCQs Quiz Online PDF Download

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Marketing management practice test MCQ on in industry, market is affected by marketing expenditures of companies is called with options expansible market, no expansible market, expanding expenditure and limited expenditure problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning forecasting and demand measurement quiz with MCQs to practice test questions with answers.

MCQs on Forecasting and Demand Measurement Quiz PDF Download

MCQ. In industry, market is affected by marketing expenditures of companies is called

  1. expansible market
  2. no expansible market
  3. expanding expenditure
  4. limited expenditure


MCQ. Maximum number of sales of all firms in an industry, for a given period of time is called

  1. total market potential
  2. total production potential
  3. total demand potential
  4. current demand


MCQ. Sales forecast is graphically shown, horizontal axis shows

  1. raw material cost
  2. production
  3. sales
  4. marketing effort


MCQ. Index showing that it is expensive to attract few or more prospects is referred in

  1. low market penetration index
  2. strict demand
  3. high market penetration index
  4. stretched market penetration index


MCQ. Sales goals set for company division or product lines are referred as

  1. sales quota
  2. production quota
  3. demand potential
  4. marketing expenses quota