Five Stage Model in Buying Decision Process MCQs Quiz Online PDF Download

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MCQs on Five Stage Model in Buying Decision ProcessQuiz PDF Download

MCQ: Persuasion route based on customer rational consideration and buying diligence is explained in

  1. value cues
  2. central route
  3. peripheral route
  4. central cues

B

MCQ: Comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by customer is classified as

  1. lexicographic heuristics
  2. eliminating-by-acceptance heuristic
  3. heuristics
  4. conjunctive heuristic

B

MCQ: Cereal brand converted low involvement into high involvement by introducing it healthy is classified as

  1. adding an important feature
  2. triggering emotions to personal values
  3. linking product to engaging issue
  4. linking product to personal situation

B

MCQ: When product is risky it can affect well-being of buyer mentally and is classified as

  1. attitude risk
  2. psychological risk
  3. physiological risk
  4. social risk

B

MCQ: When customer chooses brands on its own perception for important attributes, it is classified as

  1. eliminating heuristic
  2. heuristics
  3. conjunctive heuristic
  4. lexicographic heuristics

D