Devising Branding Strategy MCQs Quiz Online PDF Download

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MCQs on Devising Branding Strategy Quiz PDF Download

MCQ. Relatively high priced brands offer by company are classified as

  1. low end prestige
  2. high end prestige
  3. open end prestige
  4. close end prestige


MCQ. Specific brand lines supplied to specific retailers are classified as

  1. branded variants
  2. product variants
  3. sub-brand variants
  4. line variants


MCQ. Marketer's enter in to different product category with parent brand, is considered as

  1. category extension
  2. company extension
  3. company architecture
  4. company earning rate


MCQ. Low priced brands in brand portfolio of particular Company are classified as

  1. traffic builders
  2. fighter brands
  3. flankers
  4. competing brands


MCQ. All products in category and line extensions a seller makes particularly is classified as

  1. brand line
  2. sub-brand line
  3. brand assortment
  4. brand endorsement