Devising Branding Strategy MCQs Quiz Online PDF Download

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MCQs on Devising Branding StrategyQuiz PDF Download

MCQ: Relatively high priced brands offer by company are classified as

  1. low end prestige
  2. high end prestige
  3. open end prestige
  4. close end prestige


MCQ: Specific brand lines supplied to specific retailers are classified as

  1. branded variants
  2. product variants
  3. sub-brand variants
  4. line variants


MCQ: Marketer's enter in to different product category with parent brand, is considered as

  1. category extension
  2. company extension
  3. company architecture
  4. company earning rate


MCQ: Low priced brands in brand portfolio of particular Company are classified as

  1. traffic builders
  2. fighter brands
  3. flankers
  4. competing brands


MCQ: All products in category and line extensions a seller makes particularly is classified as

  1. brand line
  2. sub-brand line
  3. brand assortment
  4. brand endorsement