Devising Branding Strategy MCQs Quiz Online PDF Download

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Marketing management practice test MCQ: relatively high priced brands offer by company are classified as with options low end prestige, high end prestige, open end prestige and close end prestige for business students with eCourses' distance education to improve interactive problem-solving skills. Free study guide is for online learning devising branding strategy quiz with MCQs to practice test questions with answers for summative assessment of students with interactive student portal.

MCQs on Devising Branding Strategy Quiz PDF Download

MCQ: Relatively high priced brands offer by company are classified as

  1. low end prestige
  2. high end prestige
  3. open end prestige
  4. close end prestige

B

MCQ: Specific brand lines supplied to specific retailers are classified as

  1. branded variants
  2. product variants
  3. sub-brand variants
  4. line variants

A

MCQ: Marketer's enter in to different product category with parent brand, is considered as

  1. category extension
  2. company extension
  3. company architecture
  4. company earning rate

A

MCQ: Low priced brands in brand portfolio of particular Company are classified as

  1. traffic builders
  2. fighter brands
  3. flankers
  4. competing brands

A

MCQ: All products in category and line extensions a seller makes particularly is classified as

  1. brand line
  2. sub-brand line
  3. brand assortment
  4. brand endorsement

A