Developing Brand Positioning MCQs & Quiz Online PDF eBook Download

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MCQs on Developing Brand Positioning PDF eBook Download

MCQ: In brand mantra, process of defining category and setting brand boundaries is classified in dimension of

  1. communication
  2. inspiration
  3. simplifying
  4. straddling

A

MCQ: A company can create differentiation for its product with help of

  1. channel differentiation
  2. image differentiation
  3. employee differentiation
  4. all of the above

D

MCQ: A company's ability to perform in more than one way, but competitor's cannot match is classified as

  1. comparative advantage
  2. competitive advantage
  3. announcing advantage
  4. relying advantage

B

MCQ: Brand attributes associations that are not unique but similar to some other brands are classified as

  1. points of disparity
  2. points of parity
  3. points of difference
  4. similar attributes

B

MCQ: When companies have effective and efficient distribution channels, this differentiation is classified as

  1. effective differentiation
  2. channel differentiation
  3. efficient differentiation
  4. working differentiation

B