Customer Value Hierarchy Multiple Choice Questions (MCQ) PDF Download

MCQ 1: In third level of customer value hierarchy, the marketer creates the basic products into

1. expected products
2. basic product
3. augmented products
4. potential product

MCQ 2: The fundamental level of customer's value hierarchy is

1. durable goods
2. no durable goods
3. core benefit
4. basic product

MCQ 3: In fifth level of customer value hierarchy, the marketer converts the augmented products into

1. expected products
2. basic product
3. augmented products
4. potential product

MCQ 4: According to customer value hierarchy, the second level is one in which the marketer converts core benefits into

1. expected products
2. basic product
3. augmented products
4. potential product

MCQ 5: In fourth level of customer value hierarchy, the marketer converts the expected products into

1. expected products
2. basic product
3. augmented products
4. potential product