Customer Segmentation MCQs Quiz Online PDF Download

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Marketing management practice test MCQ on according to loyalty status, marketer's divide brand loyalty into groups do not include with options hard-core loyal, split loyal, shifting loyal and non-switchers problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning customer segmentation quiz with MCQs to practice test questions with answers.

MCQs on Customer Segmentation Quiz PDF Download

MCQ. According to loyalty status, marketer's divide brand loyalty into groups do not include

  1. hard-core loyal
  2. split loyal
  3. shifting loyal
  4. non-switchers

D

MCQ. Role of people in buying decision consists of

  1. influencer and initiator
  2. decider
  3. buyer and user
  4. all of the above

D

MCQ. Group of people with traditional values and like to buy brands they have already heard is classified as

  1. non-traditionalist
  2. traditionalist
  3. non-enthusiast
  4. enthusiast

B

MCQ. Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast

C

MCQ. People who don't have to spend much on products are considered as

  1. savvy shoppers
  2. non-savvy shoppers
  3. enthusiast
  4. non-enthusiast

A