Customer Segmentation MCQs Quiz Online PDF Download

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MCQs on Customer SegmentationQuiz PDF Download

MCQ: According to loyalty status, marketer's divide brand loyalty into groups do not include

  1. hard-core loyal
  2. split loyal
  3. shifting loyal
  4. non-switchers


MCQ: Role of people in buying decision consists of

  1. influencer and initiator
  2. decider
  3. buyer and user
  4. all of the above


MCQ: Group of people with traditional values and like to buy brands they have already heard is classified as

  1. non-traditionalist
  2. traditionalist
  3. non-enthusiast
  4. enthusiast


MCQ: Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast


MCQ: People who don't have to spend much on products are considered as

  1. savvy shoppers
  2. non-savvy shoppers
  3. enthusiast
  4. non-enthusiast