Customer Segmentation MCQs Test Online PDF Download

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Practice identifying market segments and targets aptitude test MCQs: role of people in buying decision consists of, for free online courses with options influencer and initiator, decider, buyer and user, all of the above for online college business degree. Free skills assessment test is for online e-learning customer segmentation quiz questions with MCQs, exam preparation questions and answers for colleges and universities' financial aid competitive exam preparation.

MCQ on Customer SegmentationQuiz PDF Download

MCQ: According to loyalty status, marketer's divide brand loyalty into groups do not include

  1. hard-core loyal
  2. split loyal
  3. shifting loyal
  4. non-switchers


MCQ: Role of people in buying decision consists of

  1. influencer and initiator
  2. decider
  3. buyer and user
  4. all of the above


MCQ: Group of people with traditional values and like to buy brands they have already heard is classified as

  1. non-traditionalist
  2. traditionalist
  3. non-enthusiast
  4. enthusiast


MCQ: Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast


MCQ: People who don't have to spend much on products are considered as

  1. savvy shoppers
  2. non-savvy shoppers
  3. enthusiast
  4. non-enthusiast