Customer Segmentation MCQs & Quiz Online PDF Book Download

Customer segmentation multiple choice questions (MCQs), customer segmentation quiz answers to learn online BBA courses for marketing management classes. Identifying market segments and targets MCQs, customer segmentation quiz questions and answers for business management degree online. Learn market targeting, segmentation marketing, consumer market segmentation, targeted marketing, customer segmentation test prep for business analytics certifications.

Learn identifying market segments and targets MCQ: according to loyalty status, marketer's divide brand loyalty into groups do not include, with choices hard-core loyal, split loyal, shifting loyal, and non-switchers for business management degree online. Practice merit scholarships assessment test, online learning customer segmentation quiz questions for competitive exams in business majors .

MCQs on Customer Segmentation PDF Book Download

MCQ: According to loyalty status, marketer's divide brand loyalty into groups do not include

  1. hard-core loyal
  2. split loyal
  3. shifting loyal
  4. non-switchers


MCQ: Role of people in buying decision consists of

  1. influencer and initiator
  2. decider
  3. buyer and user
  4. all of the above


MCQ: Group of people with traditional values and like to buy brands they have already heard is classified as

  1. non-traditionalist
  2. traditionalist
  3. non-enthusiast
  4. enthusiast


MCQ: Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast


MCQ: People who don't have to spend much on products are considered as

  1. savvy shoppers
  2. non-savvy shoppers
  3. enthusiast
  4. non-enthusiast