Customer Segmentation MCQs Quiz Online PDF eBook Download

Learn customer segmentation MCQs, customer segmentation quiz answers pdf to study online marketing management course. Practice identifying market segments and targets multiple choice questions & answers (MCQs), "Customer Segmentation" quiz questions and answers for online business management degree programs. Learn segmentation marketing, consumer market segmentation, targeted marketing test prep for online business administration colleges.

Practice customer segmentation MCQ: According to loyalty status, marketer's divide brand loyalty into groups do not include, with choices hard-core loyal, split loyal, shifting loyal, and non-switchers for online business management degree programs. Practice merit scholarships assessment test, online learning customer segmentation quiz questions for competitive exams in business majors for accredited online business schools.

MCQs on Customer Segmentation PDF eBook Download

MCQ: According to loyalty status, the marketer's divide brand loyalty into groups do not include

  1. hard-core loyal
  2. split loyal
  3. shifting loyal
  4. non-switchers

D

MCQ: Role of people in buying decision consists of

  1. influencer and initiator
  2. decider
  3. buyer and user
  4. all of the above

D

MCQ: Group of people with traditional values and like to buy brands they have already heard is classified as

  1. non-traditionalist
  2. traditionalist
  3. non-enthusiast
  4. enthusiast

B

MCQ: Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast

C

MCQ: People who don't have to spend much on products are considered as

  1. savvy shoppers
  2. non-savvy shoppers
  3. enthusiast
  4. non-enthusiast

A