Customer Segmentation Multiple Choice Questions (MCQ) PDF Download

MCQ 1: According to loyalty status, the marketer's divide brand loyalty into groups do not include

1. hard-core loyal
2. split loyal
3. shifting loyal
4. non-switchers

MCQ 2: The role of people in buying decision consists of

1. influencer and initiator
2. decider
3. buyer and user
4. all of the above

MCQ 3: The group of people with traditional values and like to buy brands they have already heard is classified as

1. non-traditionalist
2. traditionalist
3. non-enthusiast
4. enthusiast

MCQ 4: The potential and attractive target market are classified as

1. traditionalist
2. savvy shoppers
3. overwhelmed
4. non-enthusiast

MCQ 5: The people who don't have to spend much on products are considered as

1. savvy shoppers
2. non-savvy shoppers
3. enthusiast
4. non-enthusiast