Customer Equity MCQs Test Online PDF Download

Customer equity multiple choice questions (MCQs), customer equity test prep for online learning with business degree certificate eCourses. Learn creating brand equity multiple choice questions (MCQs), customer equity quiz questions and answers. Career test on what is brand equity, devising branding strategy, bva test for online BBA certification courses distance learning.

Learn creating brand equity practice test MCQs: measurement of current brand position in previous years is considered as, for free online courses with options brand audits, extract brands, bait brands, retained brands for online business bachelor's degree. Free skills assessment test is for online e-learning customer equity quiz questions for competitive assessment in business majors to prepare entrance exam for admission in MBA degree online.

MCQ on Customer EquityQuiz PDF Download

MCQ: Goal of customer relationship management is to produce

  1. medium customer equity
  2. high customer equity
  3. low customer equity
  4. equity portfolio


MCQ: Measurement of current brand position in previous years is considered as

  1. brand audits
  2. extract brands
  3. bait brands
  4. retained brands


MCQ: Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as

  1. visualization
  2. acquisition
  3. add-on spending
  4. retention


MCQ: Retention, acquisition and some add-on spending together makes up

  1. customer lifetime value
  2. brand lifetime value
  3. customer equity value
  4. portfolio equity value


MCQ: Brands used by retailers or distributors to attract large number of customer's are classified as

  1. extract brands
  2. bait brands
  3. retained brands
  4. lifetime brands