Customer Equity MCQs Questions and Answers PDF Book Download

Customer equity MCQs, customer equity quiz answers to learn marketing courses online. Creating brand equity multiple choice questions (MCQs), customer equity quiz questions and answers for online business degree. Brand strategy, branding strategy in marketing, brand equity in marketing, measuring brand equity, customer equity test prep for business analyst certification.

Learn creating brand equity test MCQs: goal of customer relationship management is to produce, with choices medium customer equity, high customer equity, low customer equity, and equity portfolio for online business degree. Practice assessment test for scholarships, online learning customer equity quiz questions for competitive assessment in business majors for business analyst certification.

MCQ on Customer EquityQuiz Book Download

MCQ: Goal of customer relationship management is to produce

  1. medium customer equity
  2. high customer equity
  3. low customer equity
  4. equity portfolio


MCQ: Measurement of current brand position in previous years is considered as

  1. brand audits
  2. extract brands
  3. bait brands
  4. retained brands


MCQ: Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as

  1. visualization
  2. acquisition
  3. add-on spending
  4. retention


MCQ: Retention, acquisition and some add-on spending together makes up

  1. customer lifetime value
  2. brand lifetime value
  3. customer equity value
  4. portfolio equity value


MCQ: Brands used by retailers or distributors to attract large number of customer's are classified as

  1. extract brands
  2. bait brands
  3. retained brands
  4. lifetime brands