Customer Equity MCQs Quiz Online PDF Download

Learn customer equity MCQs, marketing management test for online courses learning and test prep to practice. Creating brand equity quiz has multiple choice questions (MCQ), customer equity quiz questions and answers to learn for online advertising and marketing manager exam test.

Marketing management practice test MCQ on goal of customer relationship management is to produce with options medium customer equity , high customer equity , low customer equity and equity portfolio problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning customer equity quiz with MCQs to practice test questions with answers.

MCQs on Customer Equity Quiz PDF Download

MCQ. Goal of customer relationship management is to produce

  1. medium customer equity
  2. high customer equity
  3. low customer equity
  4. equity portfolio

B

MCQ. Measurement of current brand position in previous years is considered as

  1. brand audits
  2. extract brands
  3. bait brands
  4. retained brands

A

MCQ. Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as

  1. visualization
  2. acquisition
  3. add-on spending
  4. retention

D

MCQ. Retention, acquisition and some add-on spending together makes up

  1. customer lifetime value
  2. brand lifetime value
  3. customer equity value
  4. portfolio equity value

A

MCQ. Brands used by retailers or distributors to attract large number of customer's are classified as

  1. extract brands
  2. bait brands
  3. retained brands
  4. lifetime brands

B