Customer Equity MCQs Quiz Online PDF Download

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Marketing management practice test MCQ: goal of customer relationship management is to produce with options medium customer equity , high customer equity , low customer equity and equity portfolio for online universities' examination to practice logic questions for free online competitions and examinations. Free study guide is for online learning customer equity quiz with MCQs to practice test questions with answers to prepare entrance exam for admission in MBA degree online.

MCQs on Customer Equity Quiz PDF Download

MCQ: Goal of customer relationship management is to produce

  1. medium customer equity
  2. high customer equity
  3. low customer equity
  4. equity portfolio

B

MCQ: Measurement of current brand position in previous years is considered as

  1. brand audits
  2. extract brands
  3. bait brands
  4. retained brands

A

MCQ: Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as

  1. visualization
  2. acquisition
  3. add-on spending
  4. retention

D

MCQ: Retention, acquisition and some add-on spending together makes up

  1. customer lifetime value
  2. brand lifetime value
  3. customer equity value
  4. portfolio equity value

A

MCQ: Brands used by retailers or distributors to attract large number of customer's are classified as

  1. extract brands
  2. bait brands
  3. retained brands
  4. lifetime brands

B