Customer Equity MCQs & Quiz Online PDF eBook Download

Customer equity multiple choice questions (MCQs), customer equity quiz answers for online marketing degree programs. Creating brand equity MCQs, customer equity quiz questions and answers for bachelor's degree in business. Learn brand strategy, branding strategy in marketing, brand equity in marketing, measuring brand equity, customer equity test prep for online BBA degree.

Learn creating brand equity MCQ: goal of customer relationship management is to produce, with choices medium customer equity, high customer equity, low customer equity, and equity portfolio for bachelor's degree in business. Practice merit scholarships assessment test, online learning customer equity quiz questions for competitive exams in business majors for business management degree online.

MCQs on Customer Equity PDF eBook Download

MCQ: Goal of customer relationship management is to produce

  1. medium customer equity
  2. high customer equity
  3. low customer equity
  4. equity portfolio

B

MCQ: Measurement of current brand position in previous years is considered as

  1. brand audits
  2. extract brands
  3. bait brands
  4. retained brands

A

MCQ: Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as

  1. visualization
  2. acquisition
  3. add-on spending
  4. retention

D

MCQ: Retention, acquisition and some add-on spending together makes up

  1. customer lifetime value
  2. brand lifetime value
  3. customer equity value
  4. portfolio equity value

A

MCQ: Brands used by retailers or distributors to attract large number of customer's are classified as

  1. extract brands
  2. bait brands
  3. retained brands
  4. lifetime brands

B