Customer Equity MCQs Quiz Online PDF Download

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MCQs on Customer EquityQuiz PDF Download

MCQ: Goal of customer relationship management is to produce

  1. medium customer equity
  2. high customer equity
  3. low customer equity
  4. equity portfolio


MCQ: Measurement of current brand position in previous years is considered as

  1. brand audits
  2. extract brands
  3. bait brands
  4. retained brands


MCQ: Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as

  1. visualization
  2. acquisition
  3. add-on spending
  4. retention


MCQ: Retention, acquisition and some add-on spending together makes up

  1. customer lifetime value
  2. brand lifetime value
  3. customer equity value
  4. portfolio equity value


MCQ: Brands used by retailers or distributors to attract large number of customer's are classified as

  1. extract brands
  2. bait brands
  3. retained brands
  4. lifetime brands