Customer Equity Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The goal of customer relationship management is to produce

1. medium customer equity
2. high customer equity
3. low customer equity
4. equity portfolio

MCQ 2: The measurement of current brand position in the previous years is considered as

1. brand audits
2. extract brands
3. bait brands
4. retained brands

MCQ 3: The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

1. visualization
2. acquisition
3. add-on spending
4. retention

MCQ 4: The retention, acquisition and some add-on spending together makes up

1. customer lifetime value
2. brand lifetime value
3. customer equity value
4. portfolio equity value

MCQ 5: The brands used by retailers or distributors to attract large number of customer's are classified as

1. extract brands
2. bait brands
3. retained brands
4. lifetime brands