Customer Databases and Databases Marketing MCQs Test Online PDF Book Download

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MCQ on Customer Databases and Databases MarketingQuiz Book Download

MCQ: Collection of individual customer comprehensive information which is accessible and actionable is classified as

  1. company database
  2. individual database
  3. customer database
  4. detailed database

C

MCQ: Record which is based on business customer's past purchases, sales price and volumes is classified as

  1. business database
  2. customer database
  3. databases marketing
  4. company marketing

A

MCQ: Process of building, organizing and using databases of customers to build customer relationship is classified as

  1. database marketing
  2. customer database
  3. detailed database
  4. company database

A