Cultivating Customer Relationships MCQs Quiz Online PDF Download

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MCQs on Cultivating Customer RelationshipsQuiz PDF Download

MCQ: Regular customers of company's products are rewarded by designed programs, are classified as

  1. customer's program
  2. frequency programs
  3. distribution programs
  4. None of above

B

MCQ: Marketing messages that are based to respect consumer's wishes and willingness is classified as

  1. permission marketing
  2. supplier marketing
  3. customer specified marketing
  4. activity marketing

A

MCQ: Process of managing information about customers to maximize loyalty is said to be

  1. company relationship management
  2. supplier management
  3. retailer?s management
  4. customer relationship management

D

MCQ: In buyer decision process, percentage of potential customers in a given target market is called

  1. customer funnel
  2. company funnel
  3. marketing funnel
  4. retailers funnel

C

MCQ: Aggregate value of customer's base is classified as

  1. shareholder value
  2. base value
  3. retention value
  4. marketer's base value

A