Cultivating Customer Relationships MCQs Quiz Online PDF Download

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Marketing management practice test MCQ: regular customers of company's products are rewarded by designed programs, are classified as with options customer's program, frequency programs, distribution programs and none of above for business administrator interview questions and answers with online business majors course preparation. Free study guide is for online learning cultivating customer relationships quiz with MCQs to practice test questions with answers to prepare entrance exam for admission in one year MBA program.

MCQs on Cultivating Customer Relationships Quiz PDF Download

MCQ: Regular customers of company's products are rewarded by designed programs, are classified as

  1. customer's program
  2. frequency programs
  3. distribution programs
  4. None of above

B

MCQ: Marketing messages that are based to respect consumer's wishes and willingness is classified as

  1. permission marketing
  2. supplier marketing
  3. customer specified marketing
  4. activity marketing

A

MCQ: Process of managing information about customers to maximize loyalty is said to be

  1. company relationship management
  2. supplier management
  3. retailer?s management
  4. customer relationship management

D

MCQ: In buyer decision process, percentage of potential customers in a given target market is called

  1. customer funnel
  2. company funnel
  3. marketing funnel
  4. retailers funnel

C

MCQ: Aggregate value of customer's base is classified as

  1. shareholder value
  2. base value
  3. retention value
  4. marketer's base value

A