Cultivating Customer Relationships MCQs Quiz Online PDF eBook Download

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MCQs on Cultivating Customer Relationships PDF eBook Download

MCQ: Regular customers of company's products are rewarded by the designed programs, are classified as

  1. customer's program
  2. frequency programs
  3. distribution programs
  4. None of above


MCQ: Marketing messages that are based to respect consumer's wishes and willingness is classified as

  1. permission marketing
  2. supplier marketing
  3. customer specified marketing
  4. activity marketing


MCQ: Process of managing information about customers to maximize loyalty is said to be

  1. company relationship management
  2. supplier management
  3. retailer's management
  4. customer relationship management


MCQ: In the buyer decision process, the percentage of potential customers in a given target market is called

  1. customer funnel
  2. company funnel
  3. marketing funnel
  4. retailers funnel


MCQ: Aggregate value of customer's base is classified as

  1. shareholder value
  2. base value
  3. retention value
  4. marketer's base value